What You’ll Do:

• Strategy & Business Growth: Develop and execute the overall DTC business strategy, including setting annual sales targets, marketing budgets, and growth roadmaps for our owned channels (primarily brand official website). Take full ownership of P&L, customer acquisition costs, customer lifetime value (LTV), and overall profitability.
• Daily Operations & User Experience: Oversee the end-to-end operation of the DTC platform, encompassing site management, product listing and content strategy, conversion rate optimization (CRO), promotional campaigns, and seamless fulfillment. Ensure a premium and frictionless user experience from browsing to purchase and beyond.
• Data-Driven Insights & Optimization: Conduct deep analysis of user behavior, sales funnels, and market trends to generate actionable insights. Leverage data to drive decisions on site optimization, personalized marketing, and product assortment to enhance customer engagement and business performance.
• Cross-functional Collaboration & E-commerce Enablement: Serve as the core hub for the DTC business, collaborating closely with Product, Brand Marketing, Creative, Supply Chain, and IT teams to ensure a cohesive brand story, a synchronized product launch calendar, and a unified customer journey across all touchpoints.
• Member Ecosystem & Brand Building: Lead the strategy and execution for building a loyal member community. Drive initiatives focused on customer retention, loyalty programs, and direct relationship marketing to increase repeat purchase rates and build a strong brand advocate base.

Who You Are:

• Proven Track Record:, 8+ years of successful DTC growth experience with leading DTC brands at least 3 years in a leadership role managing a brand's owned channels. Proven experience in building and scaling a DTC business from the ground up is a significant advantage.
• DTC Skilled Expert:
  • Deep expertise in DTC platform (e.g., Shopify, Shopline) management, front end optimization, CMS, and order management systems.
  • Solid understanding of CRO principles, UX/UI best practices, and data analytics tools (e.g., Google Analytics).
  • Strong capability in building and executing retention marketing strategies (e.g., email/SMS marketing, loyalty programs).
• Results-Oriented & Data-Sensitive: Highly data-driven with a strong commercial acumen. You are obsessed with key DTC metrics—from traffic and conversion to LTV and CAC—and are dedicated to achieving measurable business outcomes.
• An Excellent Collaborator: Possess outstanding communication and project management skills, with a proven ability to lead and influence cross-functional teams without direct authority, ensuring alignment and driving projects to completion.
• Customer-Centric & Global Mindset: Passionate about creating exceptional customer experiences and building a global brand that resonates directly with consumers worldwide.