Web Marketing & Merchandising Manager
At Pattern Brands, we live to curate products that turn your everyday routines into joyful rituals. We are a fast-growing portfolio of brands in the home goods space; our team thrives on creativity and innovation.
In this newly created position, you will play a pivotal role in enhancing our online presence, and optimizing our product presentation online. You will be responsible for various tasks to improve the customer's online shopping journey and ensure that our products are presented effectively. This role will be an active cross-functional contributor, collaborating with eCommerce, Marketing, Creative and Merchandising teams.
At time of hire, this role will report to our Head of DTC.
- Plan and execute site-wide marketing campaigns to promote product launches, special events, and seasonal promotions. This includes creating a marketing calendar, coordinating with cross-functional teams, and ensuring all promotional efforts are well-timed and cohesive.
- Develop and implement strategies to increase user engagement and retention on the website. This involves understanding user behavior, conducting surveys, and analyzing data to identify opportunities for enhancing the overall website experience.
- Collaborate with the creative team to design visually appealing banners, graphics, and promotional materials that effectively communicate marketing messages and align with the brand's aesthetic.
- Manage on-site advertising placements, such as homepage banners and featured product sections, to maximize visibility and drive traffic to key products and campaigns.
- Implement customer segmentation strategies to deliver personalized marketing messages and recommendations, enhancing the user experience and increasing conversion rates.
- Ensure that site marketing efforts are compliant with relevant regulations and align with the brand's values and messaging.
- Curate and manage product listings, ensuring high-quality images, accurate descriptions, and compelling content.
- Implement and maintain product categorization and organization to enhance user experience and ease of navigation.
- Create and update product bundles, kits, and cross-sell/upsell opportunities.
- Monitor and adjust pricing and discounts to maximize sales and profitability.
Search Engine Optimization (SEO):
- Optimize product pages and content for search engines to improve organic search rankings.
- Conduct keyword research to identify opportunities for increased visibility.
- Collaborate with the marketing team to implement SEO best practices across the website.
- Develop and maintain engaging product descriptions, blog posts, and other website content.
- Collaborate with the marketing and creative teams to ensure a consistent and compelling brand image.
- Use data and analytics tools to track website performance, conversion rates, and user behavior.
- Generate reports and provide insights to make data-driven decisions.
- Preferred but not required: Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital merchandising and/or eCommerce marketing
- Demonstrated experience with Shopify
- Exceptional analytical skills with the ability to derive actionable insights from data, shaping strategies accordingly.
- Superlative written communication skills, epitomizing brand voice and excellence in messaging.
- Adept project manager with superior organizational skills, adept at prioritizing tasks and managing timelines.
- Innate creative problem-solver, driven by innovation and proactive problem-solving.
Compensation & Benefits
- The base salary range for this role is $55,000 - $72,000 depending on level, experience and qualifications of the candidate.
- All employees receive equity in the form of vesting stock options.
- Other benefits include company-sponsored health insurance, company-paid dental insurance, a generous PTO policy (20 days of vacation, 5 days of sick leave, plus company-paid holidays), as well as a company-sponsored 401(k) plan. We also provide an employee discount on products from Pattern's portfolio of brands.
About Pattern Brands
Pattern is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern has curated a portfolio of thoughtfully-made and design-forward home-centric brands: Open Spaces, GIR, Letterfolk, Poketo, YIELD, Onsen, and Miracle. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.
At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.
As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.