Company Overview:

Spruce is a cloud-based healthcare communications platform that powers clinical workflows for both in-person and remote care. The Spruce platform is built for HIPAA compliance and offers advanced solutions in telemedicine, phone systems, medical SMS texting, secure messaging, team collaboration, population management, workflow automation, and many other necessary areas and functions of healthcare today.

From solo providers to large multi-site, multi-specialty practice groups, Spruce is trusted by tens of thousands of diverse medical organizations that need to manage their digital operations and clinical communications. The platform is well-loved, with a 4.9+ star rating across 75K+ reviews.

Role Overview:

We’re looking for a strategic, consultative Mid-Market Account Executive to help bring Spruce to larger and more complex healthcare organizations. You’ll lead the full sales cycle — from discovery to close — for customers typically in the $15K–$40K ACV range, where deals require a deeper understanding of workflows, stakeholder alignment, and value articulation.

This role demands a savvy negotiator and trusted advisor who can navigate multi-stakeholder buying groups and tailor solutions to the clinical and operational challenges that our customers face. You’ll own both inbound and outbound motions, managing a balanced pipeline while partnering closely with internal teams to deliver exceptional customer experiences. If you thrive on consultative selling, thoughtful problem-solving, and driving long-term partnerships, this is the role for you.

What You’ll Do:

• Own complex sales cycles: Lead discovery, demos, stakeholder management, pricing, and negotiation for mid-market healthcare customers. Average sales cycles of 4-10 weeks.
• Run a consultative sales motion: Uncover business pain points, map solutions, and build value-driven proposals that align Spruce’s value with customer goals.
• Balance inbound and outbound: Nurture high-intent inbound opportunities while proactively sourcing and engaging new prospects.
• Navigate multi-stakeholder deals: Build consensus across clinical, administrative, and technical stakeholders to move opportunities forward.
• Negotiate with sophistication: Manage pricing discussions and contracts with an eye toward long-term customer relationships.
• Collaborate cross-functionally: Partner with Marketing, Product, and Customer Success to improve lead quality, onboarding experience, and expansion opportunities.
• Contribute to growth strategy: Share learnings from the field and help refine messaging, processes, and tools to improve the sales motion.
• Meet and exceed KPIs: Achieve activity, demo, and revenue targets through disciplined outreach.

Who You Are:

• Proven sales performer: 5+ years SaaS sales experience, specifically within healthcare or healthtech.
• Strong track record: Consistent success meeting or exceeding quota in mid-market or multi-stakeholder sales ($15K–$40K ACV).
• Consultative communicator: Skilled at discovery, storytelling, and building business cases that resonate with diverse buyer personas.
• Strategic negotiator: Confident handling complex pricing, contract, and procurement processes.
• Relentless prospector: Self-motivated and energized by identifying and developing new opportunities.
• Share and collaborate: Contribute to a team culture of openness — sharing learnings, refining messaging, and helping others succeed.
• Tech-savvy: Comfortable with Salesforce, Slack, Zoom, and sales engagement tools.
• Passionate about healthcare: Excited to help modernize communication for healthcare providers.

Work Environment and Benefits:

• Remote position; candidates must be located in CA, NY, OR, AL, or TX.
• Competitive salary and comprehensive benefits package, including health insurance and retirement savings plan.
• Opportunities for professional development and career advancement in a rapidly growing company.
• Collaborative and inclusive work culture focused on innovation and customer success.
• Opportunity to transform patient care and clinical operations through advanced healthcare communication technology.