Channel Marketing Manager (EMEA)
Verkada
Marketing & Communications
London, UK
Posted on Saturday, July 15, 2023
Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $360M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 1,600+ full-time employees and 17,000+ customers across 70+ countries, including 45 companies in the Fortune 500.
Overview
At Verkada, we're known to push traditional boundaries, and our B2B marketing efforts are no exception. As the EMEA Channel Marketing & Field Events Manager, you'll be joining a highly selective team of 5 other demand generation marketers to help expand Verkada’s presence across EMEA, focusing on building out the EMEA channel and field marketing function from 0.
Responsibilities
- Building the EMEA field events and channel marketing function from 0
- Defining the partner marketing strategy for EMEA, brainstorming and executing new out-of-the-box experiments to deliver, target, and run partner marketing campaigns that drive direct revenue impact
- Create marketing collateral, sales tools, and training materials to support partners in promoting and selling Verkada's products and solutions
- Defining field marketing strategies & processes, qualifying new events and conferences, vendor management, budget management, onsite strategy, pre-and post-event email campaigns, and measuring ROI
- Oversee end-to-end planning, production, and execution of in-territory events
- Produce targeted customer webinars for key verticals and drive registrations with email campaigns and content syndication
Requirements
- 3+ years of B2B partner marketing and field marketing experience required (integrated marketing, customer marketing, content marketing and demand generation experience are a bonus)
- Critical thinking skills and the ability to work cross-functionally to build strategy and influence decision-making
- Resourceful and solution-oriented mentality to think fast and handle unforeseen problems that inevitably arise with events
- Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment
- Excellent copyediting, communication & project management skills managing multiple work streams end-to-end
- Strong quantitative and data analysis skills (Excel proficiency is a must)
- Bachelor's Degree required
- Fluent in English (required) and one or more of the following (preferred): German, Spanish, French, Swedish, Italian, Dutch
- Ability to travel as needed to events & conferences
Perks & Benefits
- Generous company paid medical & dental insurance coverage
- Fertility benefits
- Wellness allowance
- Monthly commuter benefits
- Kitchen filled with drinks and snacks & daily food allowance when working from the office
Verkada is an equal opportunity employer. We strive to be a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is support for members and allies of our internal communities like Women at Verkada, Pride at Verkada, Multicultural at Verkada, and Parents at Verkada.