Head of Product
Yassir
About Yassir
Yassir is the leading super app in the Maghreb region, transforming how daily services are delivered. Operating across 45+ cities in Africa and beyond, Yassir offers ride-hailing, last-mile delivery, and is rapidly expanding its financial services ecosystem to enable users to pay, save, and borrow digitally.
With a global, distributed tech team and a fast-scaling product organization, Yassir is building a multi-vertical platform serving millions of users across emerging markets.
Role overview
We are looking for a Head of Product to lead product strategy and execution across one or more key verticals.
This role will be responsible for defining the product vision, leading a team of product managers, and driving end-to-end product delivery at scale. The ideal candidate combines strong product thinking, business acumen, and leadership experience in fast-paced, high-growth environments.
Key Responsibilities
- Define and drive the product vision aligned with Yassir’s overall business strategy
- Own the product roadmap across multiple product lines or value streams
- Identify opportunities for growth, monetization, and market expansion
- Lead, mentor, and scale a team of Product Managers and Product Leaders
- Establish strong product culture focused on ownership, impact, and accountability
- Partner closely with Engineering, Design, Data, and Business teams
- Ensure high-quality, timely delivery of product initiatives across squads
- Drive outcome-based roadmaps (KPIs, OKRs, business impact)
- Oversee prioritization, trade-offs, and resource allocation
- Work closely with Heads of Engineering, Design, and Business stakeholders
- Align product initiatives with company-wide objectives and regional needs
- Act as the key product representative in leadership discussions
- Champion customer-centric product development and discovery
- Leverage data, research, and feedback loops to inform decisions
- Understand local market nuances across multiple geographies
- Define product processes, frameworks, and best practices
- Improve product development lifecycle and team efficiency
- Ensure clear product governance and decision-making frameworks
Product Strategy & Vision
Leadership & Team Management
Execution & Delivery
Cross-functional Collaboration
Customer & Market Focus
Product Operations & Governance
Requirements
- 10+ years of experience in Product Management
- 5+ years in leadership roles managing Product Managers or product teams
- Proven experience building and scaling products in fintech, marketplaces, or super apps
- Strong experience in multi-sided platforms (e.g., users, merchants, partners)
- Track record of delivering products from 0 → 1 and scaling to maturity
- Deep understanding of data-driven product development
- Experience working in high-growth, fast-paced environments
- Strong stakeholder management and communication skills
- Experience in emerging markets (Africa, MENA, or similar)
- Experience managing multi-country product organizations